The complete rebranding of Atwater Brewery, with close collaboration with Detroit Artist, Tony Roko, for each character creation. The rebrand included 30+ beers with original art, cans, labels, assorted carrier and box sizes, and launch elements for each.

It all comes down to the feel. The feel you get on the green. The energy. The calculations. Bright colors, SuperStroke sponsored Pros, the Traxion “X” motif, product benefits, all wrapped into one “in the zone” feeling. The feel is real.

Marketed toward the next generation of golfer.

2013/2014 Whirlpool set design and photography direction. Chose finishes, fixtures, and assisted with styling of the sets. Directed the photography style, lighting, angle and made shotlists/go-bys to capture imagery for catalogs, web, and the launch of the Whirlpool Care Campaign.

Posters made for ZT Amplifiers. Custom type and textures throughout for a vintage Californian feel.

2012/2013 Amana set design and photography direction. Collaborated on finishes, fixtures, and assisted with styling of the sets. Directed the photography style, lighting, angle and made shotlists/go-bys to capture imagery for catalogs, ads, and web.

Packaging design for a line of pie filling, soups, and BBQ’s, as well as sales materials and social media post design.